Successful Direct Mail Strategies For Follow Up After a Webinar Presentation

After you have held a webinar presentation, you need to enact some good follow up strategies to pursue potential customers. Here are some of the ways I have found to be effective in following up with people through direct mail after a webinar presentation.

It is usually good to follow up the week after your webinar presentation deadline with a piece of direct mail. After another week, you can follow up with, for example, a shipping & handling offer for the physical version. “You did not buy my online course. Hey, how about if you just pay shipping & handling. I will send it to you, and I will just charge your card in 30 days.” What could be easier than that?

You can follow up a week after your webinar presentation with lumpy mail; something that is so crazy looking that it is guaranteed to get opened. If I send you a vinyl bank bag with the name of a bank printed on the outside, I can almost guarantee you are going to open that zipper and look inside. Now I cannot guarantee that you will buy it, but you will be intrigued enough that you are going to open up that zipper. Or if you got a trash can in the mail, would you not be so intrigued that you would open that piece of mail? I have even heard of sending half an envelope, with half a sales letter in it, as a “half off” sale. Now how cool is that? There are so many ways that you can get creative here.

By adding just these three follow up sequences, we have added over $67000 in sales in just the past nine months. It is just found money – money that was just lying on the table that I was able to collect by putting in a little legwork. What a loss it would have been if I had not taken the time to follow up!

The bottom line is that follow up is very necessary after a webinar presentation. These are merely a few ways that I have found successful in following up with potential customers after a webinar presentation. Try some of these strategies and see if they do not make a huge difference in your profits. Get creative and try some new strategies of your own, too.

Public Speaking: Add Magic to Your Presentations

There is just something about a magic trick during a public speaking engagement that grabs people. The nice thing about it is that as a public speaker who uses magic to make a point, you are not held to the high standards you would be held to if you were a professional magician.

I do some simple magic that would probably make a real magician throw up, yet I get comments from the audience that they loved my ‘illusions.’ Think about some of the points you make during your speech that might need a little extra pizazz to make them memorable.

Visit a magic shop and tell the proprietor what you want to accomplish and that your skill level is zero. Most good magic shops have literally thousands oftricks to pick from for all skill levels and all audience sizes.

Magic tricks are also a fun way to add some lightheartedness and WOW factor to your presentations. The points you make and the comedy aspect of the magic usually come from the ‘patter’ (what the magician says while doing the trick). You can even buy books of comic patter. Many magic tricks are now on video which makes them infinitely easier to learn than trying to read them from a book. An excellent tape for rope tricks is ‘Daryl’s Rope Tricks #7.’ Your local magic shop probably has it and if they don’t they can probably order it.

I really like to learn magic from videos because you can see the trick in action. Reading them from a book is OK, and very useful, but you just can’t beat video training. Two good magic videos for speakers by master magician Tom Ogden are ‘Teaching and Training with Magic’ and ‘The Magic of Creativity.’ I got these two videos from Royal Publishing & Walters Speakers Services (626) 335-8069.

Presents Ideas

Throughout the year there are multiple occasions were a husband may give their wife a gift. These days’ gifts are commonly given for holidays, birthdays, anniversaries, and other special occasions. Despite the fact that many husbands have been married to their wives for multiple years some husbands have no idea what to give their wives as present.

When buying a Christmas present for a man you have to remember that men are not like women when it comes to receiving a gift. You have probably seen a women react to a gift you gave and wondered what you chose wrong because she had that look on her face that said “this is not the perfect gift.” Men generally, are not that way. Most men will just be thrilled that you thought to give them a gift. You just need to find a Christmas present for a man that he will use. That’s the difference between men and women when it comes to receiving gifts. Men love to get something they can use while women like to receive the perfect gift such as the perfect accessories for an outfit.

Many women feel special when they get flowers especially if it isn’t for a particular reason at all. Many people feel that because flowers die so quickly it isn’t a good gift, but it is important to remember that it is the thought that counts. There are many women who love having flowers delivered to their work because they feel special and often get to show off your love to their co-worker.

Another hint for buying a Christmas present for a man is to get a few different gifts. In other words quantity sometimes is better than quality or expense. You know how you always check a bag for more gifts? It’s like you kind of expect more gifts to be in there and it’s slightly disappointing when there’s only one, right? Guys are the same when it comes to gifts. They usually prefer receiving a few smaller gifts than receiving one large gift. So you don’t have to feel bad if you can’t figure out one large Christmas present to get for a man, instead buy a few small gifts to put into one package.