Successful Direct Mail Strategies For Follow Up After a Webinar Presentation

After you have held a webinar presentation, you need to enact some good follow up strategies to pursue potential customers. Here are some of the ways I have found to be effective in following up with people through direct mail after a webinar presentation.

It is usually good to follow up the week after your webinar presentation deadline with a piece of direct mail. After another week, you can follow up with, for example, a shipping & handling offer for the physical version. “You did not buy my online course. Hey, how about if you just pay shipping & handling. I will send it to you, and I will just charge your card in 30 days.” What could be easier than that?

You can follow up a week after your webinar presentation with lumpy mail; something that is so crazy looking that it is guaranteed to get opened. If I send you a vinyl bank bag with the name of a bank printed on the outside, I can almost guarantee you are going to open that zipper and look inside. Now I cannot guarantee that you will buy it, but you will be intrigued enough that you are going to open up that zipper. Or if you got a trash can in the mail, would you not be so intrigued that you would open that piece of mail? I have even heard of sending half an envelope, with half a sales letter in it, as a “half off” sale. Now how cool is that? There are so many ways that you can get creative here.

By adding just these three follow up sequences, we have added over $67000 in sales in just the past nine months. It is just found money – money that was just lying on the table that I was able to collect by putting in a little legwork. What a loss it would have been if I had not taken the time to follow up!

The bottom line is that follow up is very necessary after a webinar presentation. These are merely a few ways that I have found successful in following up with potential customers after a webinar presentation. Try some of these strategies and see if they do not make a huge difference in your profits. Get creative and try some new strategies of your own, too.